I was commissioned by Prada to document the extraordinary interior styling of their store at Heathrow, before it changes again for the next season.
Arriving at a time in the morning that I barely knew existed, I was to shoot a series of wide angle shots of the interior installation of Prada’s store in Heathrow. I had around 15-20 minutes to complete the shoot, as customers should not be waiting, especially given the time-critical nature of airports! The images are used for documentation purposes, as there are so many re-fits and style changes within Prada and the fashion industry as a whole, that it needs to be properly archived for reference and posterity. Colour accuracy and a “realistic” (but wide angle) approach to the imagery was important. Images were to be sent within a few hours.
To successfully capture images to the brief while working super fast and under pressure, you really need to have done a lot of interiors photography before, and thankfully I’ve got a fair amount of experience. To make things just that little bit tougher, the images needed to be edited, processed and sent within a couple of hours of shooting. I happen to live in a fairly central London location along the Picadilly line, so I was able to begin the editing process on the train, and finish the edits at my editing station in my home office. I have carefully calibrated monitors in a controlled environment, which is essential for accurately reproducing colours in photography.
DID THEY LIKE THE IMAGES?
The feedback was a simple “perfect”, which works for me!